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 IDA created a comprehensive wayfinding program that is integrated with the Master Plan vision to provide a positive user experience on the USC Health Sciences Campus. The Master Plan wayfinding program takes into consideration existing and future campus conditions to create an effective solution. The proposed comprehensive wayfinding program provides a uniform family of sign types for entries, as well as vehicular and pedestrian applications. The implementation of these sign types will improve the campus circulation and accommodate growth over the life of the 25-year Master Plan. The sign program design communicates the university brand by utilizing the University Park Campus sign system and hardscape characteristics. Together with the landscape and architecture plan, the wayfinding program will represent the high quality and reputation of the University of Southern California.
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