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 IDA was commissioned by Kawasaki to design a consumer trade show exhibit booth that would incorporate the brand personality of their high performance recreation vehicles. The design team needed to maximize the floor space as well as draw in and create an ‘experiential’ space for visitors and surround them with the emotion and culture of the company. Visitors needed a hands-on experience with the product on the floor. The 90’ x 90’ exhibition space incorporates lifestyle images and action video to communicate the emotion of their products. IDA also established a kit of parts and guidelines for Kawasaki to maintain consistency as they roll out additional specialized exhibits and displays. The large digital printed image walls and videos can be updated as the company campaigns evolve or change.
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The concept begins with a space plan that incorporates an "information core" and radiating product displays. The core is accentuated with a logo canopy that is visible from all sides and draws visitors to the exhibit from a distance. Approaching the exhibit from the isles the visitor will be greeted by curving product "stages" that highlight lifestyle images and featured product. merchandise systems are integrated on the reverse side. Inside the exhibit, smaller product displays incorporate looped video to convey the emotion of the products in use. Custom catalog "pods" are placed throughout the exhibit to provide expansive information about product models. A large storage wedge incorporates text from actual users describing their experience with the product. Once inside the Kawasaki exhibit space, visitors are surrounded by the emotion and culture of the company while getting a hands-on experience with the product on the floor.
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